Product Branding can be defined as marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. In other words, Product branding is a strategy that defines a unique set of marketing elements to differentiate a given product. It is an activity that defines the way the product’s image is communicated to its customers.
Branding policies are established to promote the idea behind the product through logos, images, designs, colors and many other marketing resources to place the product in the customer’s mind. Brands transcend company’s environments and the concept can also be applied to non-profit or government-related institutions where the brand is associated with a service provided. These brands are established by institutions according to pre-established criteria. Some companies have family brands, where a single brand is used for different products designed for different segments but within a single market.

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